Our Mission

Our goal is simple: Produce Josta in its original formula.

Josta was the first soda marketed with a focus on

its energy-boosting capabilities. Unlike the medicinal flavor that plagues most current energy drinks, Josta offered an exotic, fruity flavor that was, well......awesome.

All Things Josta

What is, er, was it, and why did it fail?

Josta Reborn recipe

Letters & feedback from you!

News

 

Postcard Campaign

Josta wins!Help us win!

Fighting for Josta's return is no simple matter: Fortune 500 companies don't care what you think. They won't listen to your ideas and rarely admit when they're wrong.

Although it seems obvious that Josta would be successful in today's energy-oriented marketplace, they won't be easily convinced. And yet, we must try...


News & Updates

10/24/2011 - Not one single response from PepsiCo regarding the huge petition I sent, nor from any of the 100 bottlers that received our post cards. Great customer service!

 

5/30/2011 - Postcard campaign to introduce us to various bottlers has begun. If you're a bottler, please click here!

 

5/15/2011 - The biggest news story is obvious: We're back.

 

News archive

 

Ways to help

**Unfortunately, emailing Pepsi fails to get the proper attention. Efforts need to be more publicity-oriented and concerted, which is why connecting on Facebook or providing me with your e-mail address is so important.**

1Join us for updates and information on when we are coordinating efforts by adding me on or by providing me with your e-mail address. (No, I won't spam you)

 

2Call Pepsi @ (914) 253-2000

 

3.  Sign the petition

 

     Please e-mail me with any comments or Josta-

     related stories!

 

Pepsi Throwback

Throwback: My idea?

Not exactly, but close. In 2004, the Save Josta campaign suggested to Pepsi that they bring back classic sodas for a limited run to give them a second chance.

Instead, they chose to sell existing sodas with sugar as a sweetener. Sugar is what soda should contain.

For a throwback that's truly novel, make it Josta.

Pitch Black: Back By Popular Dewmand

Pitch Black and other Dew flavors are coming back for 8-week runs. Reviving the old flavor has been so successful, stores across the states are sold out.

Can Pepsi say this wouldn't work for Josta?

These products were released after Josta was discontinued. All sold for far less time.

My point? Pepsi maintains a consistently-poor marketing/product development process.

From L - R: Pepsi Jazz Strawberry, Caramel Cream, Black Cherry French Vanilla; Pepsi Edge, Pepsi Blue; Limited-timers: Pepsi Holiday Spice and Summer Mix

Josta cat

1/30/2012 :: Admin/Design by Jason Latona :: Additional Support by Hillary Perez